We don’t create events; we create experiences.
We don’t create events; we create experiences.

Sit back; FRI EVENT takes care of it
What We Do
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Product Launches
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Corporate Events
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Cycle Meeting
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Stand Alone
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Workshops
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Conferences and Exhibitions
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Virtual Events
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Road Shows
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Promotional Tours
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Meetings and Congresses
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Fashion Shows
Services
CREATIVITY
DESIGN
SOUND DESIGN
LIGHT DESIGN
VIDEO DESIGN
SET DESIGN AND INSTALLATIONS
VIDEO PRODUCTION
TEAM BUILDING
GAMIFICATION
LIGHT INSTALLATIONS

Brand Experience
When an event leaves a mark
An event becomes an experience through which people are effectively reached, immersing them in the essence of the message. By combining multiple stimuli, active and effective interaction with the audience is achieved. Integrating new digital languages and technologies allows for participatory engagement, positively affecting the audience’s senses: smell, sound, taste, sight, and touch.
Brand Feeling
Generating emotions!
FRI EVENT is among the first to conceive an event as a communication tool based on feelings and emotions. We design multisensory events to engage participants in unique experiences, creating memorable moments that last over time. We create integrated, personalized, and evocative visual formats that come alive through sounds and lights and blend with scenic installations.

Design
With our ideas, creativity, and experience, we can significantly contribute to creating an event. We invest time in creativity without hesitation. We design experiences and believe in the vibrations generated when an event takes shape and becomes an immersive story of a brand. The objective and careful management of the budget are the starting points, and effective planning and management of each process phase are crucial steps for a successful event. Together, we can create a journey toward new emotions, captivating even the most distracted audience.

Breaking the mold
Continuous research and day-by-day, event-by-event experience have fostered the development of FRI EVENT’s innovative approach based on Neuro Creativity. Neuroscience helps us understand what happens in our brains when exposed to different sensory signals and stimuli, providing valuable insights into how to interpret the experiential and value perception of the audience.

Nothing is left to chance; everything communicates!
From screen size to speaker position, environment lighting to music selection, up to the claims, every detail is thoroughly studied to influence the cognitive process of how the message is perceived, facilitating the learning and memorization of key concepts. Every creative and logistical choice is segmented, analyzed, evaluated, and personalized, always considering the diverse and varied audience we address.

When the idea takes shape
We provide our experience from the earliest ideation stages with a tailor-made project and strategic approach. Our project takes shape from the technical-scenographic setup to evaluating audio-visual multimedia systems, managing presentations, and coordinating activities. We create an all-inclusive format that can be modulated and customized to the customer’s needs.

Beyond direction
To ensure the success of all activities, FRI EVENT meticulously oversees every moment of the event on site, from the early stages to its concrete realization: managing speakers, scenic effects, participants’ arrival and registration, room access, background music, and videos, managing presentations, and adhering to timelines.
An event is alive and requires attentive, precise, and competent direction.
We ensure the constant presence of professionals who understand the communication objectives and can focus on critical elements, supervising and proposing organizational and logistical solutions, including bureaucratic and administrative aspects.


An event is genetically connected to sequential activities and its target audience, establishing a participative and enjoyable relationship, making guests feel like main actors, not just spectators. Thus, FRI EVENT initiatives focus on both the days before and after the event.
To achieve an efficient and effective result, it is vital to put in place a series of communication activities:
Before the event, to stimulate and engage people while creating curiosity and expectations;
During the event, to create relational and engaging experiences based on interaction;
After the event, to maintain the memory over time.


Dive into the enhanced world
We explore the potential of Virtual Reality and Augmented Reality without limitations to create immersive events, understanding we have a new format at our disposal. These technologies enrich people’s experiences, allowing them to touch, feel, and learn. Participation is the keyword, utilizing tools that create wonder and curiosity, immersing participants in simulated, unique realities. An event presented and experienced this way is successful, especially when seeking to provide a smart audience with new ways to experience reality and surrounding objects.


Turning reality into emotional communication
Video mapping is spatial augmented reality, a technology that projects computer-generated images onto existing surfaces, creating spectacular 3D effects. These animated projections blend real and virtual elements, generating an image explosion that influences visual perception and transforms any event into a genuine “mass illusion.”













