EventS

BEYOND THE EVENT

Event organisation requires passion, creativity, attention to detail and proper planning. Our goal is to go beyond imagination, defying convention and creating an event that can really make an impact. An unforgettable experience.

NEUROCREATIVITY

Neurocreativity is a strategy founded on years of experience. It represents a new approach to experiencing an event, focusing on sensory, perceptive, immersive and experiential qualities.

FRI takes neuroscience as a starting point to establish what happens in the brain when it is exposed to specific signals and sensory stimuli. By gathering this valuable information, we are able to create optimised audiovisual systems with careful consideration of every detail and communication through each and every element. We can design an environment and spaces that
successfully capture perceptual experiences, which are reinforced and enhanced to generate a positive, lasting memory.

WHERE EVENT AND COMMUNICATION MEET

Through the combination of various different stimuli, it is possible to achieve active and more effective interaction with the public. This is why every choice, creative or logistical, should never be left to chance but always carefully considered in relation to specific goals. Choices, such as screen dimensions and the position of the speaker, can influence the cognitive processes by which the message is perceived. Music also plays a critical role, and if it is properly aligned with the target audience and the content, it can facilitate uptake and ensure that concepts and messages stick in the mind.