LIVE STREAMING:An IDEAL CHANNEL TO IMPROVE ENGAGEMENT

Publication DECEMBER 2021 | FRI COMMUNICATION

LIVE STREAMING PLATFORMS DURING THIS GLOBAL PANDEMIC HAVE BEEN ABLE TO LEVERAGE THE CRISIS TO THEIR ADVANTAGE, GROWING THEIR USER BASE AND INCREASING VIEWERSHIP.

SPECIALIZED SITE STREAMELEMENTS AND ANALYSIS COMPANY RAINMAKER DEMONSTRATE HOW
in 2020, Twitch and Facebook Gaming experienced an 80% increase in visitors compared to 2019.
This significant growth translated into million-dollar earnings throughout 2020, not only for Twitch. Even Amazon Prime Video recorded 1.8 billion hours of viewing by its users in February 2021, following the peak of 2 billion hours reached earlier in the year.

 

5 BENEFITS OF LIVE STREAMING

 

Among the various video streaming platforms, YouTube has undoubtedly seen a substantial increase in users. Google’s platform witnessed a tremendous surge in users, with 1 billion hours of video watched daily, in addition to 100 billion hours of live streaming program views.

 

 

Engaging the social audience with live content is therefore one of the most effective methods to increase engagement around one’s brand.
Live streaming is a highly interesting and effective topic for all types of targets, as it allows for different purposes through direct communication with the target audience.

SOCIAL PLATFORMS
like Facebook, Instagram, TikTok, and YouTube are increasingly focusing on live streaming content as it reduces the distance between users and the brand. By utilizing live streams as an integral part of their social media strategy, it is now possible to establish a unique and authentic relationship with customers.

Live video content lends itself to various uses such as: events, presentations, product demos, conferences, courses, customer support, and live tutorials.
During a live streaming event, it is crucial to choose the type of content to create based on the target audience and, most importantly, to understand how to stimulate interaction with participants who are following the event from home or the office.
Encouraging conversation is essential to achieve a successful live broadcast and, above all, to generate brand visibility and subsequent profits.

 

 

Harnessing this new communication channel, integrated within a global and omnichannel marketing strategy, allows for reaching target users more quickly and directly, gaining better insights into their needs and still-unexpressed requirements.

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Filippo Cammardella
Account Supervisor
f.cammardella@fricommunication.com
+39 | 388 94 72 117