CREATIVE CONVERSATIONS WITH CARMELO CAMMARDELLA
A DREAM COME TRUE
ON JULY 13TH, THE EVENT THAT MARKED AND CELEBRATED THE NEW MILESTONE OF FRI COMMUNICATION GROUP’S FORTY YEARS TOOK PLACE AT HOTEL HILTON METROPOLE IN FLORENCE, “A DREAM COME TRUE”.
Forty years of experience to serve as a creative model for foresight and perspectives. Many clients representing projects that have been carried out and successfully realized. Carmelo Cammardella, CEO and Founder of FRI, recounted, through the direct experiences of the participants, the exciting stages that have characterized this long period of creative action by the agency. A chronicle that started with a strong and personal passion for everything related to imagery and communication, leading to the creation of a board that encompasses various action targets, from direct experience to the new generation of creatives.
FRI Communication now positions itself as a representative reality of a clear evolution in the communication process, and as a beacon that illuminates and continues to look beyond the constantly evolving dimension of advertising information. What the event aimed to emphasize was precisely the ability to experiment, embracing the constantly advancing new and accompanying the entire professional evolution of the agency. And if a dream manages to touch the reality of realization, then it is possible to span from the creative construction of the message to the innovative participation of new structural elements. And FRI knows how to navigate the new horizons of advertising.
This community of creatives has always sought to optimize the relationship with time through the continuous evolution of a mood that integrates a constant practice focused on modes of expression and continuous dialogue with a changing society. Having the opportunity to introduce what has now become a “established” and consolidated work model over the course of forty years to new target clients demonstrates the agency’s linear intentions.
Advertising is experiencing the schedules of the new communication with continuous temporal jumps. Advertising agencies that truly understand the power of the new means provided by future-oriented technologies will make a real difference in the field.
The evening was also a way to make those who participated, including brands and creatives, understand the importance of the desire to evolve in such a vast field like communication. FRI knows well that this is a springboard to new market approaches. However, the market is continuously influenced by fast and ever-changing models, forcing brands and agencies themselves to constantly assess the situation. Recreating oneself to create, this is the emotional drive that characterizes the agency led by Cammardella, in a present that thrives on influences and rapid transitions. And these forty years are a certainty for those who seek quality.
There are currently many phenomena in communication, but very few end up on the path that leads to the evolution and constant growth of the market.
FRI Communication lives and breathes the future, and there are still many steps awaiting this agency that never stops learning and teaching passion for its work.