ADVERTISING AND LIQUID REALITY: METAVERSE

Publication JANUARY 2022 | FRI COMMUNICATION

2022 OPENS AS THE YEAR OF CHALLENGES TO BE WON, PERHAPS AT ANY COST.

THE MOST DIFFICULT CHALLENGE WILL BE RELATED TO THE TRUE IDENTITY VALUE OF THE BRAND. GAINING THE TRUST OF CUSTOMERS AND CONSUMERS WILL BE THE KEY PILLAR AROUND WHICH THE ENTIRE ADVERTISING WORLD WILL REVOLVE.

There will be multiple doors to open, and many of them will lead to an unprecedented future realization. This is the moment of the start, the instant when the turning point is decided for all those who have been working for years on developing that direct and unique approach to those who listen and decide to bestow their trust.
 

2022 WILL BE THE YEAR OF OFFER AND REAL EXCHANGE VALUE, ALL BASED ON THE AWARENESS OF THE USE OF DATA, WHICH ONLY IF ACTIVATED IN THE RIGHT WAY LEADS TO THE REALIZATION OF THE FINAL MESSAGE.

 

If in 1992 Neal Stephenson, with his novel “Snow Crash,” illustrated a virtual world where people act through their avatars, today things have stabilized in an interactive perspective that has the new metaverse as its stage.

There is no need to seek a definition of this new reality. The important thing is simply to access it to understand its characteristics and endless possibilities. Whether it is through a headset  or an exhibition via a smartphone connected to  Augmented Reality, what matters most is the psychological transaction that the new world is offering us.

WHAT DOES IT MEAN?
The answer is simple: be ready. Ready to participate with one’s creativity, which in the metaverse can expand to the highest degree. And this global environment, which allows for a clear convergence of intentions, goes hand in hand with new action technologies based on the blockchain.
From here, the influx of contributions and new exchange entities also turns its gaze to the entire world of
 cryptocurrencies  and non-fungible tokens (NFTs)..
The art market, advertising as a whole, and the new business of the future are passing through these new pillars of interaction.

The metaverse user base is a community of thoughtful avatars who are well aware of the dynamics of controlling their products. This means being able to achieve real returns for each individual creation. The metaverse cancels out the dynamics associated with intermediation through simple smart contract profiles.
The real world reflects itself in the metaverse, advancing new approaches and new statistics related to leads.

 

 

Communication and advertising, in their many forms, will be the new face of the future, especially through personalized content directed at users.

Although privacy regulations will also find applications in the virtual world, accessing the end customer will be much easier through a series of highly qualified and mental fruition to three hundred and sixty degrees.
 

 

Additionally, the decentralized dimension of the economy based on digital assets will open up a new slice of the global market that many have been waiting for, especially in anticipation of future productive regulation.

The metaverse will be a fundamental test for the advertising world to understand, once again, how to structure effective communication that directly reaches the end user.

 

IDENTITY WILL BE THE MAIN MECHANISM  around which the communication strategy and product fruition will revolve.

  • CONTEXTUALIZATION
  • NEW MARKET IN THE VIRTUAL ERA
  • REAL INTEREST OF USERS

These are the cards that brands choosing the path of the future will have to play shortly.

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Filippo Cammardella
Account Supervisor
f.cammardella@fricommunication.com
+39 | 388 94 72 117